It all began in 2011, when James Breiding launched the first edition of the book Swiss Made: The Untold Story Behind Switzerland’s Success. The book remains the only one of its kind, charting Switzerland's rise from a poor country with unfavourable topography and a lack of natural resources to becoming the most competitive country in the world. On the basis of hundreds of interviews with the most exciting and influential people from Switzerland's economic, cultural and political spheres, Swiss Made has managed to uncover the little-known occurrences behind this remarkable success story.
Thanks to a great interest in Switzerland's success story, Swiss Made was translated into several languages following its publication, and thus became accessible to a large part of the world's population. Since then, we have continued to promote Swissness through numerous events at home and abroad, and several articles, interviews and TV appearances.
Swiss Made has sold over 200,000 copies.
The book has been published in 9 languages, with languages areas covering over 50% of the world's population.
60 Swiss embassies present Swiss Made as a diplomatic gift to guests and VIPs.
A preface by Federal Councillors Johann Schneider-Ammann and Ignazio Cassis is available different language versions of the book.
In 2014, Swiss Made received an award for being the best publication on Swiss values by Pro Helvetia.
We have held over 30 events in Switzerland and abroad.
Lectures at leading universities across the globe (e.g., Harvard, Cambridge, Yale, National University of Singapore, Kyoto University).
Numerous publications in renowned media (e.g., Financial Times, NZZ, Le Temps).
LAUNCH OF NEW LANGUAGE VERSION
We are planning to launch additional language versions in Portuguese, Italian and Korean. This will enable us to cover a language area of around 60% of the world’s population.
REVISION OF EXISTING LANGUAGE VERSIONS
We will revise the existing language versions to ensure that the content of the books reflects the latest global developments.
SWISS MADE EVENTS AND SYMPOSIA
We are planning to hold around 4 events and symposia per year in Switzerland. In addition, we will be organising numerous events abroad to raise awareness of the Swiss success story and the achievements of Swiss companies globally.
We plan to make existing and new content available to an even larger community via digital channels such as podcasts.
SWISS MADE AWARD
We are planning to present a Swiss Made Award to honor special achievements of global significance by Swiss personalities.