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Swiss Made has a simple aim: to identify and raise awareness of Swiss innovations and achievements. In doing so, we seek to promote and strengthen Switzerland's image, highlighting its roots of prosperity and connection to entrepreneurship. This movement was inspired by R. James Breiding's Swiss Made: The Untold Story Behind Switzerland's Success. Available in 10 languages and given by 70 Swiss embassies as a diplomatic gift, this book has become the most authoritative work on "Swissness".
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