The Author

R. James Breiding (*1958) is the founder and owner of Naissance Capital, a Zurich investment firm. He qualified as a Chartered Accountant and worked initially as a Senior Manager at Price Waterhouse Coopers, then as a Director of Rothschild Corporate Finance and Vice President of Bank Julius Baer. He holds Master Degrees from IMD Lausanne and the Harvard Kennedy School. For several years he wrote for the „Economist“ on the Swiss Economy and holds American as well as the Swiss citizenship. His contributions to this book have been supported by a fellowship from Harvard University.

A team of specialists supported the production of "Swiss Made". Among them were Nelli Doroshkin, Angus McGeoch, Ian Rodger and Richard Walker.


The German Book "Wirtschaftswunder Schweiz" was co-authored with Gerhard Schwarz, Director of Avenir Suisse. The authors were supported by a team of specialized journalists and Markus Christen, the editor of the German edition, coordinated their contributions: Ueli Burkhard (textile manufacturing), Timm Delfs (watch-making), Felix Erbacher (trade and food), Karl Lüönd (chemicals & pharmaceuticals and insurance), Markus Schär (banking and machine tools), Caspar Schärer (architecture & art and construction & engineering), Felix Weber (information technology and medical technology) und Christoph Zurfluh (tourism). The chapter “logistics and transport” is based on contributions by Felix Erbacher, Karl Lüönd, Caspar Schärer and Christoph Zurfluh.